AI Insights · Timothy · January 2022
Top 5 Consumer Finance Apps on Android in Portugal Q4 2021
A look at the performance of the top 5 consumer finance apps on the Android platform in Portugal during Q4 2021, including download and active user trends.
In the fourth quarter of 2021, the top 5 consumer finance apps on the Android platform in Portugal demonstrated varied performance in terms of downloads and active users. Below, we delve into the specifics for each application.
Santander Portugal saw a significant surge in downloads early in the quarter, peaking at approximately 38.4K in the week of October 18. However, this was followed by a gradual decline, with downloads falling to around 6.4K by the end of December. Active users also showed a consistent increase, starting from 957 in late September and rising steadily to reach 84.8K by the end of December.
Caixadirecta experienced more stable download numbers throughout the quarter, with a slight peak of around 6.7K in late September and another rise to approximately 6.6K in the week of December 20. Active users fluctuated but generally remained high, starting at around 271.9K in late September and ending the quarter at 274.3K.
App novobanco had a notable increase in downloads mid-quarter, peaking at roughly 8.9K in the week of October 25. This was followed by a decline, stabilizing around 2.8K by the end of December. Active users showed a steady growth, starting at 51.7K in late September and reaching approximately 69.7K by the end of the quarter.
Millenniumbcp maintained relatively stable download numbers, with a slight increase towards the end of the quarter, peaking at about 5K in the final week of December. Active users also showed a steady trend, starting at 206.4K in late September and ending at 213.4K by the end of December.
Lastly, moey! - Digital account experienced consistent download numbers throughout the quarter, with a slight peak of around 3.2K in the final week of December. Active users remained relatively stable, starting at 19.2K in late September and ending at 19.9K by the end of December.
These insights highlight the varying performance of consumer finance apps on the Android platform in Portugal during Q4 2021. For more detailed insights and data, visit Sensor Tower.
